The text for the site - it is not the text in the newspaper. Site visitor does not read, and looks . Internet users look skipped across your web page to find a clue. This "hook" can be:
But even after the reader to "like" released a line in the text on the page, it will not be completely carefully read the entire text, it will review its "diagonal". Of course, there are exceptions. Feature article on the profile web-site, which attracts its interesting and unique, to be read "from cover to cover." But most of all SEO-copywriting is used to obtain content for commercial sites.
Thus, we need to give the visitor the information in a minimum of text, which he still sees. This means that web pages should not be large in size, and each paragraph, and each sentence in the text to have the highest concentration of a complete thought.
- title
- subtitle
- item in the list
- italics or bold
But even after the reader to "like" released a line in the text on the page, it will not be completely carefully read the entire text, it will review its "diagonal". Of course, there are exceptions. Feature article on the profile web-site, which attracts its interesting and unique, to be read "from cover to cover." But most of all SEO-copywriting is used to obtain content for commercial sites.
Thus, we need to give the visitor the information in a minimum of text, which he still sees. This means that web pages should not be large in size, and each paragraph, and each sentence in the text to have the highest concentration of a complete thought.
