Imagine that your site through which you sell products or offer services that are already in the top positions in search engines for a particular search. Your potential buyer - a search engine user - can be quite meticulous. He did not stop the choice on the very first line of search results. He will reveal several, say top 5 sites, and will choose.
What will be his surprise, and perhaps disappointment when it turns out that the text on the site it reads the same, boring, outdated. Patience can quickly end. And suddenly your site caught his attention header clearly saying that "this is exactly what you're looking for." User scanned text, it's easy to do, because the page, highlight key words, and important features delivered in bulleted lists. With gratitude in my heart for what he was not forced to spend time fishing for the necessary information from the continuous flow, our readers focused on a single paragraph. In this paragraph, in an easily accessible form was presented an interesting description of what he was looking for, with a few interesting facts.
"That's it," thought our potential buyer. Seeing that your business is on the market for over 7 years and what you offer not only free shipping, as most of its competitors, but also check out free personal manager, and a guarantee of 3 years (2 times more than the rest), our customer is ready to dial a telephone number on which he has kindly offered to call. Of potential, it turns into a real buyer.
SEO-copywriting - the process of creating just such texts for websites, through which this transformation takes place.
So, the page appeared in search results - so it is optimized for certain search terms. A visitor views a page and easily find the information you need - then the text on the page, prepared specifically for the web environment. A potential buyer commits directed actions (call, email, order, etc.) - then the text on the website prompts him to do so.
SEO-copywriting - is the creation of texts that meet three requirements:
What will be his surprise, and perhaps disappointment when it turns out that the text on the site it reads the same, boring, outdated. Patience can quickly end. And suddenly your site caught his attention header clearly saying that "this is exactly what you're looking for." User scanned text, it's easy to do, because the page, highlight key words, and important features delivered in bulleted lists. With gratitude in my heart for what he was not forced to spend time fishing for the necessary information from the continuous flow, our readers focused on a single paragraph. In this paragraph, in an easily accessible form was presented an interesting description of what he was looking for, with a few interesting facts.
"That's it," thought our potential buyer. Seeing that your business is on the market for over 7 years and what you offer not only free shipping, as most of its competitors, but also check out free personal manager, and a guarantee of 3 years (2 times more than the rest), our customer is ready to dial a telephone number on which he has kindly offered to call. Of potential, it turns into a real buyer.
SEO-copywriting - the process of creating just such texts for websites, through which this transformation takes place.
So, the page appeared in search results - so it is optimized for certain search terms. A visitor views a page and easily find the information you need - then the text on the page, prepared specifically for the web environment. A potential buyer commits directed actions (call, email, order, etc.) - then the text on the website prompts him to do so.
SEO-copywriting - is the creation of texts that meet three requirements:
- search engine optimization
- readability for visitors
- motivation to be active readers
It is very important requirement - a unique interesting content . First of all, it will tell search engine robots that your site is present useful information, at what she does not like on other sites.
